Style mom: 5 must-haves from Mamaista

We know how hard it is to be a mom and keep your pre-kid style going, so we’ve asked the Web’s top Style Moms for their favorite must-haves to stay chic and stylish post-kids. This week we’re excited to feature the co-founder and publisher of the “chic little daily” Mamaista.com, Elina Furman.

Elina originally started Mamaista to help moms find the best products for babies, kids and themselves without having to search for hours and hours on the web. Previously a magazine editor, she has also written non-fiction books about life transitions and is currently co-authoring a new book about motherhood in a very funny and unique way. If it’s anything like Mamaista.com, we can’t wait to read it!

SBM: What are your favorite must-haves of the season?

Mamaista: This season I’m all about finding key pieces that work overtime, like investment pieces that can be worn a multitude of ways. I’ll be wearing a lot of black and neutrals. I’m really loving the Halston Heritage collection and Rick Owens is always a favorite, but I will probably end up at H&M trying to find affordable knock offs. For my son, I’m loving the Toobydoo Varsity Cardigan and the new Shampoodle military inspired looks. I am also dying over the new Native Kids shoe line. I’m getting a pair in yellow for Julian. They’re a must-have for the first day of preschool.

SBM: What’s your favorite gift to give for a baby shower?

Mamaista: Right now, I’m really into monogrammed and designer diapers like Cynthia Rowley. I know they’re not practical and too expensive, but I think that makes for the best shower gifts: buying parents something they would never splurge on for themselves.

SBM: How would you describe your personal style?

Mamaista: Since becoming a mom two years ago, I’ve been veering a lot toward classic looks. I spend most of my time looking for new finds for my son so I’ve stopped being as style obsessed as I used to be. Basically, he’s much better dressed than I am. I obviously don’t have time to spend hours getting ready, but I still want to look put together in about 5 minutes. I tend to choose structured silhouettes and clean lines — trench coats, tailored pants, and wrap dresses. This season, I’m all about corduroy a-line skirts with a new pair of Boden riding boots that I’m about to purchase right now.

SBM: What blogs/sites do you read every day?

Mamaista: Besides working on Mamaista.com, I am regular blogger at Babble.com’s Family Style Blog and BabyCenter’s new Momformation blog, so I’m always on these blogs for obvious reasons. I’m also really inspired by design blogs, including sites like Oh Dee Doh and Bloesem Kids.

SBM: As a mom I can’t live without…

Mamaista: My iPhone, my juicer (my son won’t get his veggies any other way), and my alone time. I’m really big on getting one night off a week. For the most part, I work, eat sushi, and watch bad reality TV. Thankfully my mom helps me out so I can do that!

Mamaista’s 5 fall style must-haves

Toobydoo Varsity Cardigan, $69, at toobydoo.com

Toobydoo.VarsitySweater-300x300.jpg

Native Kids Shoes, $34.99, at zappos.com

Designer Disposable Diapers with Initals, $1.50, at babychix.com

Boden Chunky Leather Boots, $278, at bodenusa.com

bodenboots

Corduroy Stitch Detail Skirt, $68, at bodenusa.com

bodenskirt

This feature includes affiliate links (read our disclosures for more info)

$\"ElinaJulian.jpg\"$ We know how hard it is to be a mom and keep your pre-kid style going, so we've asked the Web's top Style Moms for their favorite must-haves to stay chic and stylish post-kids. This week we're excited to feature the co-founder and publisher of the \"chic little daily\" Mamaista.com, Elina Furman.

Elina originally started Mamaista to help moms find the best products for babies, kids and themselves without having to search for hours and hours on the web. Previously a magazine editor, she has also written non-fiction books about life transitions and is currently co-authoring a new book about motherhood in a very funny and unique way. If it's anything like Mamaista.com, we can't wait to read it!

Mamaista: This season I'm all about finding key pieces that work overtime, like investment pieces that can be worn a multitude of ways. I'll be wearing a lot of black and neutrals. I'm really loving the Halston Heritage collection and Rick Owens is always a favorite, but I will probably end up at H&M trying to find affordable knock offs. For my son, I'm loving the Toobydoo Varsity Cardigan and the new Shampoodle military inspired looks. I am also dying over the new Native Kids shoe line. I'm getting a pair in yellow for Julian. They're a must-have for the first day of preschool.

SBM: What's your favorite gift to give for a baby shower?

Mamaista: Right now, I'm really into monogrammed and designer diapers like Cynthia Rowley. I know they're not practical and too expensive, but I think that makes for the best shower gifts: buying parents something they would never splurge on for themselves.

Mamaista: Since becoming a mom two years ago, I've been veering a lot toward classic looks. I spend most of my time looking for new finds for my son so I've stopped being as style obsessed as I used to be. Basically, he's much better dressed than I am. I obviously don't have time to spend hours getting ready, but I still want to look put together in about 5 minutes. I tend to choose structured silhouettes and clean lines -- trench coats, tailored pants, and wrap dresses. This season, I'm all about corduroy a-line skirts with a new pair of Boden riding boots that I'm about to purchase right now.

Mamaista: Besides working on Mamaista.com, I am regular blogger at Babble.com's Family Style Blog and BabyCenter's new Momformation blog, so I'm always on these blogs for obvious reasons. I'm also really inspired by design blogs, including sites like Oh Dee Doh and Bloesem Kids.

SBM: As a mom I can't live without...

Mamaista: My iPhone, my juicer (my son won't get his veggies any other way), and my alone time. I'm really big on getting one night off a week. For the most part, I work, eat sushi, and watch bad reality TV. Thankfully my mom helps me out so I can do that!

Mamaista's 5 fall style must-haves

Toobydoo Varsity Cardigan, \$69, at toobydoo.com

$\"Toobydoo.VarsitySweater-300x300.jpg\"$